Blog
Plain-English articles on e-commerce tracking — why GA4 and Meta lose sales, what that costs you, and how to measure what you actually sell.
June 25, 2026
Is your tracking broken? How to tell
Tracking almost never breaks with a loud error — it just quietly stops, and you find out weeks later when your ad numbers look off. Here are the signs to watch for, and how to catch a break early.
Read more →June 24, 2026
What is server-side tracking? A plain-English guide for store owners
You've seen "server-side tracking" recommended as the fix for missing sales data — but what is it, really? Here's the plain-English version: what it is, why it's more reliable, and whether you need any technical know-how.
Read more →June 21, 2026
Why GA4 shows fewer sales than your checkout
Your store reports 100 orders, but GA4 only shows 60. You're not imagining it — and the missing sales can quietly wreck your ad decisions. Here's why it happens and what you can do about it.
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